Evidence & Execution

Projects & Case Studies

Structured records of client work, research analysis, digital builds, and low-capital business experiments.

Client Work & Research Case Studies

Commercial client work, strategic consultations, and research analyses.

Case StudyAugust 2024

TOHVA — Natural Stone Jewellery

Role: Project Coordinator (Client Work)

A case study of Abhijith S Mohan's work as Project Coordinator on TOHVA, combining AI-assisted product photography, creative coordination and commercial product presentation.

AI Photography ToolsCreative DirectionPhotoshop
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Freelance / Client WorkJune 2024 – August 2024

Pooja Vysh Makeovers — Bridal Beauty Brand Strategy

Role: Creative & Freelance Marketing Consultant (Freelance)

A case study of Abhijith S Mohan's freelance work with Pooja Vysh Makeovers, covering social media strategy, content systems, AI-assisted creative production and bridal client experience.

Marketing StrategyContent StrategyAI Creative Production
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Industrial / Academic AnalysisJuly 1, 2024 – September 1, 2024

McDonald's India — Digital Marketing Analysis

Role: Digital Marketing Intern — Plasmid (Employee)

An industrial digital marketing analysis of McDonald's India completed by Abhijith S Mohan during his Digital Marketing Internship at Plasmid, exploring localization, social media, content, influencers, digital promotions and optimization.

Market ResearchDigital Marketing AnalysisLocalization Strategy
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Case Study2024

Live by ONC

Role: Co-founder / Founding Member (Co-founder)

A case study of Abhijith S Mohan's role as a co-founder and founding member of Live by ONC, a community and cultural initiative in Thiruvananthapuram.

Community BuildingEvent CoordinationMarketing Direction
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Case Study

DP AI Labs

Role: IT Team Lead & Project Manager (Team Member)

An ongoing case study of Abhijith S Mohan's work as IT Team Lead and Project Manager at DP AI Labs across technology projects, team coordination and digital product exploration.

Project ManagementIT Team LeadershipWebsite Coordination
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Digital Experiments & Small Store Builds

Small e-commerce tests and exploratory builds testing digital storefront models.