Case StudyRole: Client WorkStatus: CompletedStarted: August 2024Planet Jewel Sub-brand · Premium Natural Stone Jewellery

TOHVA — Natural Stone Jewellery

AI · Product Photography · Project Coordination

Individual Role: Project Coordinator

Overview

TOHVA is a premium natural stone jewellery sub-brand of Planet Jewel. My involvement focused on coordinating the production of digital product visuals and content for the brand, with particular emphasis on AI-powered product photography. The project brought together creative production, AI-assisted workflows, product presentation and coordination between different people involved in the content process.

The Context

Jewellery e-commerce requires product imagery that communicates the product clearly while maintaining a consistent visual identity across a collection. For TOHVA, the challenge was to create polished, platform-ready product visuals while working within practical production and budget constraints. The work therefore involved more than generating individual images. It required coordinating:

Product → Creative Direction → AI Production → Review → Refinement → Final Asset

This structure ensured every piece of visual content remained aligned with commercial expectations.

My Role

Role: Project Coordinator

My involvement covered several areas:

AI-powered product photography
Product requirements
Creative direction
Designer coordination
Copywriter coordination
Client requirements
Timeline coordination
Content consistency
Review and refinement
Final asset preparation

My role was primarily about connecting the different parts of the production process and keeping the output aligned with the project's requirements.

What I Worked On

Detailed breakdown across team building, technology, and project management.

AI-Powered Product Photography

One of the central components of the project was using AI to create product photography for the jewellery collection. The objective was to produce visuals that could present the products in a polished and commercially usable way without relying entirely on conventional physical photography for every asset. The workflow involved: Product Reference → AI Generation → Creative Review → Refinement → Final Visual This gave me practical experience using AI as a production tool, rather than treating it simply as an image-generation experiment.

Creative Direction & Consistency

AI-generated product imagery can easily become inconsistent across a collection. Part of my responsibility was therefore coordinating the visual direction and checking that the outputs remained aligned with the product and brand requirements. This involved paying attention to: • Product appearance • Composition • Presentation • Visual consistency • Brand requirements • Platform suitability The goal was not simply to create attractive images, but to create a coherent set of product visuals.

Working Across the Production Team

The project required coordination between different contributors. I worked around: Designers → Copywriters → Creative Production → Client Requirements My role involved helping communicate requirements, coordinate timelines and keep the different parts of the project moving toward the required output. This strengthened my experience in creative project coordination, where successful delivery depends on keeping multiple contributors aligned.

From AI Experiment to Commercial Output

One of the most useful aspects of the project was seeing AI move from experimentation into a practical commercial workflow. The process was: Experiment → Evaluate → Refine → Standardize → Deliver This helped me understand that using AI effectively isn't simply about generating something impressive. The real challenge is creating an output that is: • Consistent • Useful • On-brand • Product-accurate • Platform-ready • Practical within the project's constraints

Deliverables

Key deliverables produced during the project.

AI PRODUCT PHOTOGRAPHY

AI-assisted product visuals for natural stone jewellery.

E-COMMERCE VISUALS

Product imagery prepared for digital and platform use.

CONTENT COORDINATION

Coordinated creative and content requirements across the production process.

COLLECTION CONSISTENCY

A consistent visual approach across the required product assets.

Skills Developed

AI & CREATIVE PRODUCTION

AI-assisted product photography
AI image generation workflows
Product visual presentation
Creative review
Visual consistency

PROJECT COORDINATION

Requirement coordination
Timeline coordination
Team communication
Review and refinement
Deliverable management

COMMERCIAL THINKING

E-commerce presentation
Product communication
Platform-ready content
Working within production constraints

What I Learned

TOHVA helped me understand the difference between using AI and building an AI-assisted workflow. Generating one good image is relatively easy. Creating a consistent collection requires:

Requirements → Process → Direction → Generation → Review → Refinement → Delivery

The project strengthened my understanding of AI as a practical business and production tool. It also showed me how important coordination becomes when creative work involves multiple people, requirements and deliverables.

Tools & Working Methods

AI Photography ToolsCreative DirectionPhotoshopContent CoordinationE-Commerce Workflows

Outcome

The project resulted in polished, platform-ready visual and content assets for TOHVA's digital/e-commerce presence, delivered through an AI-assisted production workflow.

PRODUCTION OUTCOME

Polished, platform-ready visual and content assets for TOHVA's digital presence.

WORKFLOW EFFICIENCY

Delivered through an AI-assisted production workflow within practical production and budget constraints.

The Bigger Story

TOHVA represents an important step in the evolution of my creative and technology work. At Planet Jewel, I worked extensively with traditional content production: Photography → Video → Editing → Campaigns TOHVA introduced another layer:

AI → Creative Production → Coordination → Commercial Output

That experience strengthened my interest in how AI can change the way businesses produce content and operate creative workflows.

Evidence & Live Project

The live project provides public context for the product and brand presentation.

Official External Links

Live Website →

Collection Example →

Project Evidence & Public Assets

Selected project visuals will be added as project assets are organized.

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AI as a Production System

TOHVA wasn't simply an experiment with AI-generated images. It was an opportunity to explore how AI could become part of a repeatable commercial production workflow.

That perspective continues to influence how I think about AI, technology and business.

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