About
Abhijith S Mohan
I’m Abhijith S Mohan — an entrepreneur and business builder exploring how marketing and AI can be used to build better businesses.
My work has taken me across digital marketing, content, data, creative production, project coordination and technology. Along the way, I've worked with businesses, experimented with ideas, helped build a community initiative, and increasingly moved toward understanding how technology and AI can be used to build better systems and businesses.
I’m interested in the space where ideas meet execution — understanding a problem, identifying an opportunity, building a practical solution and learning from what happens.
How I Started
My interest in technology started early through computers and experimentation with things like Python and SQL.
I also became increasingly interested in business, marketing and entrepreneurship. That eventually led me toward a BBA in Marketing and, alongside my education, into practical work rather than limiting my learning to the classroom.
That combination became important to how I think today:
Learn → Experiment → Build → Reflect → Improve
From Learning to Doing
My first formal professional exposure came through a Digital Marketing internship at Plasmid, where I worked from July to September 2024. During the internship, I worked on industrial projects and explored digital marketing through research and practical assignments. I also completed a digital marketing analysis project focused on McDonald's strategy in India.
I then gained deeper hands-on experience at Planet Jewel, working as a Digital Promoter. My work expanded across social media, content strategy, photography, video production, editing, campaigns, influencer coordination and customer-facing digital activity.
That experience taught me something important:
“Marketing isn't only about creating content. It's connected to people, products, operations, sales and the business itself.”
Building Beyond Marketing
Over time, my interests expanded beyond marketing.
Through Live by ONC, where I am a founding member/co-founder, I explored community building, events, collaboration, marketing and team development.
Through freelance work such as Pooja Vysh Makeovers and projects such as TOHVA, I continued working across strategy, creative production, AI-assisted content and project coordination.
And through my current work at Define Perspective, my role has expanded into Digital Marketing and Data Analysis, while my involvement in DP AI Labs has taken me further into technology, project management and team leadership.
What I Do Today
Today, my work sits across several connected areas:
Marketing & Growth
Digital marketing, content, brand building, growth strategy and digital presence.
AI & Business Integration
AI-assisted workflows, automation, business processes and practical applications of AI.
Technology & Digital Building
Websites, digital systems, infrastructure and exploration of software and digital products.
Business Strategy
Business models, opportunity identification, systems thinking and building new ventures.
I don't see these as separate disciplines.
I'm interested in how they connect.
What I'm Exploring
I'm currently exploring deeper questions around:
- •How AI changes the way businesses operate
- •How small teams can use technology to build efficiently
- •AI-assisted workflows and automation
- •Data and decision-making
- •Websites and digital infrastructure
- •SaaS and digital products
- •Business systems
- •Entrepreneurship and venture building
Some of these are active projects. Others are experiments or areas I'm still learning about.
I'm comfortable being a work in progress.
What I'm Building Toward
My long-term direction is to build businesses, products and systems that solve real problems.
I'm interested in startups, AI and technology businesses, digital products, marketing businesses, platforms, communities and other opportunities where technology and business can come together.
The specific ventures will evolve.
The underlying direction won't:
See opportunities → Build systems → Execute → Learn → Scale
Selected Credentials
My formal learning currently spans several areas, including:
Google AI Professional Certificate
Google Data Analytics Professional Certificate
Google Digital Marketing & E-commerce Professional Certificate
Google Project Management Professional Certificate
I've also completed additional coursework across AI, data analytics, social media marketing, advertising, business intelligence and business analysis through Google, Meta and IBM.
These credentials represent structured learning alongside the practical experience I've gained through projects and professional work.
Still Building
I'm still learning, experimenting and figuring things out.
Some projects become meaningful work.
Some become experiments.
Some don't work.
I see all of them as part of the same process:
Build. Learn. Improve. Build again.