Abhijith S Mohan
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Business Strategy

Business models, opportunity identification, systems thinking, and venture building.

Related Projects & Experiments

3 records
Industrial / Academic AnalysisJuly 1, 2024 – September 1, 2024

McDonald's India — Digital Marketing Analysis

Role: Digital Marketing Intern — Plasmid

An industrial digital marketing analysis of McDonald's India completed during Abhijith S Mohan's Digital Marketing Internship at Plasmid Innovation Ltd. The analysis examined how McDonald's India uses digital marketing to maintain brand relevance, connect with regional audiences, and support customer engagement.

Market ResearchDigital Marketing Analysis
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Case Study2024

Live by ONC

Role: Co-founder / Founding Member

Live by ONC was a community and cultural initiative created around the idea of bringing people together through experiences, events, creativity and meaningful connections.

Community BuildingEvent Coordination
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Related Knowledge & Essays

9 articles

How I Think About Building a Business

I don't see building a business as simply starting a company. I see it as identifying a real problem, understanding the opportunity, creating value, and building the systems needed to turn that value into something sustainable.

How I'm Exploring AI for Business

I'm exploring how AI can help businesses with marketing, creative work, automation and workflows—and what I've learned from experimenting with it.

What I'm Building Right Now

I'm in the building phase — developing the skills, systems, knowledge and experience required to build bigger things later.